Boots No7 serum that sold 'one every seven seconds' now under £20 in 50% off deal

Skincare enthusiasts can replenish their stash of a popular anti-ageing serum this weekend as it plummets to its lowest price ever. The top-selling No7 Future Renew Night Serum is up for grabs at half price for a limited period, with shoppers saying it makes their fine lines ‘less noticeable’.

Having made its debut in April this year, the No7 Future Renew Night Serum is still a fresh face in the skincare arena. Normally priced at £39.95, it's currently slashed to £19.97 when shoppers enter the code FRSAVE50. The deal is so good, in fact, that it’s been limited to one per customer.

For those looking to stock up on the serum, there is a three for two deal on, which can’t be used in conjunction with the code. Instead of paying £39.95 each, it works out at £26.63 each.

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The product was such a hit that it sold one every seven seconds on its launch day and continues to reign as the number one bestselling night serum at Boots. As such, this limited-time offer provides an ideal chance for novices to try out the iconic serum, or for devoted users to rebuy their skincare essential.

Customers can get the offer on the serum in-store and online at boots.com from Friday, August 1 until Monday, August 4, perfectly timed for payday. In previous weeks, we've seen the serum available on three for two with £10 off with the code REVERSE10, but even with these deals stacked, each of the 25ml serums would average at £23.30, making the 50% off deal better value.

The No7 Future Renew Night Serum has fast become a fan favourite, adored not only for its pioneering peptide technology but also for its ability to work in harmony with the skin to reverse visible signs of damage whilst the user sleeps. The scientifically backed formula utilises chronotechnology to synchronise with the skin's natural overnight repair cycle, coupling it with powerful ingredients like peptides and hyaluronic acid to plump and rejuvenate the complexion, according to No7.

The concoction features a world-first super peptide blend, engineered to reverse visible signs of skin damage such as fine lines, wrinkles, uneven tone and texture, and dry skin. It also incorporates Lindera Strychnifolia, a plant extract that assists in fortifying the skin's internal clock and amplifying nighttime repair signals, along with niacinamide, vitamin C and E.

Meanwhile, the Estee Lauder Advanced Night Repair Serum (£54.95, LookFantastic) employs similar technology - Chronolux Power Signal Technology - which is designed to enhance the skin's natural repair and renewal processes.

For skincare enthusiasts still on the lookout for an anti-ageing product with a bit more oomph, Medik8's Crystal Retinal(£69) presents an incredibly popular, scientifically supported alternative. The hero ingredient in this is Vitamin A, which helps improve skin texture, reduce wrinkles and fine lines, and address hyperpigmentation.

That said, the No7 Future Renew Night Serum has garnered an impressive 4.3 star rating from customers on the Boots website, with one commenting: “I started using the new formula and noticed an improvement in my skin from day three. The wrinkles are not visible when I wake up in the morning.”

Another said: “I've been using this serum for 4 weeks and I've definitely noticed a difference to my skin. It's very silky on application and absorbs very quickly. A little goes a long way, I use two pumps for my whole face and neck. It's got a lovely subtle scent. I've definitely noticed my fine lines are less noticeable around my eyes. I'd absolutely recommend this to anyone starting to show signs of ageing to slow these down.”

However, the product hasn't escaped criticism entirely, with several shoppers raising concerns about its price point. One buyer observed: "A very good product but the price for 25ml seems a bit steep. Doesn't last long at all and I've been very sparing."

Another customer wrote: "I'm heading for my mid-70s and I really can see a difference for the better - just wish it wasn't so expensive,".

One glowing five-star review stated: "My skin feels and looks healthy," before continuing: "People have noticed my facial skin and asked me if I have been on holiday. I reply no and then they ask how I have attained such lovely skin."

Another said: "This is the only product that I used differently in my routine, so I know that this must be the one making the difference. My skin looks healthier and feels smoother, and my fine lines are less noticeable."

In other No7 deals, the No7 Beauty Vault 8-Piece Collection, worth £104, has been slashed to £29.75 in the sale. It features five full sized products plus deluxe minis with a collection of skincare and makeup favourites to enhance a radiant, summer glow.

For those looking to level up their beauty game without breaking the bank The Glow For It Travel Edit bundle could be just the ticket. Originally priced at £59.50, the set has been reduced to £35, and by our calculations, it’s worth over £85.

Elsewhere, the OK! Beauty Box is a monthly beauty subscription service that delivers a curated selection of beauty products for £8.99, including full-size and travel-size items, to your doorstep. It's designed as a convenient and affordable way to discover new beauty products and brands, with a focus on skincare, make-up, hair care, and wellness items

However, if shoppers are keen to bag the newly discounted No7 Future Renew Night Serum, it is available for less than £20 here.