Jojo Siwa unrecognisable after 'trad wife' transformation in new music video

The internet is in turmoil once again after JoJo Siwa posted a bizarre video of herself in a Marilyn-Monroe get up teasing her cover of Kim Carnes' 1981 hit Bette Davis Eyes.

Her shocking new look is a far cry from the coloured-coded under-cut she sported before entering the Celebrity Big Brother house. The 22-year-old ex-Dance Mom’s star decided to release her version of the classic after performing it live at a concert.

However, now people are calling her a “trad wife” after she’s shacked up with a boyfriend Chris Hughes, launching a seemingly old-timey new look.

READ MORE: AIMEE WALSH: Trad-wives are distracting you from the global shrinking of women’s rights

One person tweeted: “Never thought I'd see the day where JoJo Siwa gets a boyfriend and becomes a trad wife,” after she altered one of the lyrics to make a tribute to her boyfriend, ex-Love Islander Hughes.

Siwa took inspiration from the Hollywood icon as she dressed in a perfectly curled blonde bob, a pearl necklace, and a blousy top.

Just three months ago, she sported a completely different look before coming out as queer after previously identifying as lesbian. The term 'trad wife' is short for 'traditional wife,' and has become an online moniker for those like Nara Smith who are stay at home mums, or live like 1950’s housewives.

Someone else said: “In all seriousness, JoJo Siwa is the perfect example of the rise in conservatism.”

There was also a reference to her 2024 song Karma, which featured an energetic, masculine dance and a racy music video, with one person saying “The concept of going from Karma to this…”

While starring on season 24 of Celebrity Big Brother UK, fans were dumfounded by what seemed like an instant connection to Hughes, despite Siwa having a girlfriend. JoJo shared on the programme: “I’ve always told myself I’m a lesbian, but I think being here, I’ve realized, 'Oh no, I’m not a lesbian, I’m queer.' I think that’s really cool. I’m switching letters.”

She also told Us Weekly in another interview that she was happy that her personal news had started conversations about sexuality. She said: I actually think it starts a very beautiful conversation of queer. I think queer joy is so special and so magical."

She went on to reject putting her sexuality “in a box.” She said: “Queer is a beautiful umbrella term for the LGBTQIA community,” she said. Before announcing her romance with Hughes, JoJo was in a brief relationship with Australian content creator Kath Ebbs.

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